Overview/problem
Performances horses commonly suffer from stress. And stress can lead to gastric ulcers which can dramatically effect how a horse performs. According to the American Association of Equine Practitioners, gastric ulcer prevalence can range as high as 90%. One of the best ways to manage stress in horses is to give them Ulcergard.
Our goal was to associate Ulcergard with these moments as a way to prevent ulcers from forming.
What we did/Action
We created a multi-media campaign called “Moments of Stress” that educated horse owners about the moments that can cause stress and the behavioral signs to look for.
Outcome/Results
3%
exceed prior
years numbers
33%
turnaround
We worked with an animal behavioralist to create a first of its kind equine anti-stress track. The music was specially designed to reduce stress in horses. Horse owners could play it in the barn, during trailering or even while riding. We created a video to accompany the music that helped educate horse owners about moments of stress.
Take away and what you learned
No one cares for horses more than their owners. But equine veterinarians come pretty close. For World Veterinary Day, we created this content to celebrate the great lengths equine veterinarians go to provide the care they do, every day.