Now with more funny
Shoebox Greetings
Shoebox was once a coveted greeting card known for it timely and irreverent humor, but it had lost its edge over the years. The guffaws were few and far between and card sales were flat and in some instances declining. It was time to get back to its funny and twisted roots and show a younger audience that it could still bring it.
Our goal was to reintroduce Shoebox and make it part of the comedy culture.
What we did
The original assignment was to create 6 videos. We ended up producing over 250 pieces of content ranging from 2 minute videos to static pieces that could be shared.
The numbers
x2
doubled Shoebox’s Facebook following
2%
lift in sales of Shoebox cards for 18 months
The new tagline for Shoebox was Hallmark approved, sort of. To capture that feeling of being loved, but misunderstood, we created videos following the real Shoebox creatives with characters from the cards they created.
A small sampling of the hundreds of pieces of content we created. Some of them were original pieces and others were based on the new Shoebox card line.