Giving horses
the guts to win
Performances horses commonly suffer from stress. And stress can lead to gastric ulcers which can dramatically effect how a horse performs. According to the American Association of Equine Practitioners, gastric ulcer prevalence can range as high as 90%. One of the best ways to manage stress in horses is to give them Ulcergard. But sales of Ulcergard were taking a tumble so we needed to do something fast.
Our goal was to associate Ulcergard with all moments of stress as a way to prevent ulcers.
What we did
We created a multi-media campaign called Moments of Stress that educated horse owners about what causes stress and the behavioral signs to look for.
The numbers
+3%
exceed prior
years numbers
33%
turnaround in sales
We worked with an animal behavioralist to create a first of its kind equine anti-stress track. The music was specially designed to reduce stress in horses. Owners could play it in the barn, during trailering or even while riding. We created a video to accompany the music that helped educate horse owners about moments of stress.
World Veterinary Day
No one cares for horses more than their owners. But equine veterinarians come pretty close. For World Veterinary Day, we created this content to thank equine veterinarians and celebrate the great lengths they go every day.